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Bridging the Gap: The Opportunities and Obstacles of Adopting Electronic Packaging and Smart Labels

In the short term, it is likely the focus will be on sensors that can be printed directly onto labels and hang tags.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Traditional packaging will soon begin to add electronic functions to their packages and labels. That’s because Consumer Packaging Groups (CPGs) have begun to understand how these new technologies will enhance the consumer experience and drive data acquisition for retailers by providing valuable information, including buying habits. The adoption of printed electronics of packages and labels by CPGs will also drive enormous volumes which are significantly higher than traditional OEM driven elec...

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